Presley Gerber, Son of Cindy Crawford and Rande Gerber, Dies at 27

Presley Gerber, Son of Cindy Crawford and Rande Gerber, Dies at 27

Presley Gerber, the son of supermodel Cindy Crawford and businessman Rande Gerber, has died at 27.

He passed away Sunday at a rehabilitation facility, according to the Los Angeles County Medical Examiner’s office.

A cause of death has not yet been released. In a statement Sunday night, a representative for the family said they are asking for privacy during “this very difficult and painful time.”

Gerber grew up in the public eye as the eldest child of two of the era’s most recognizable figures.

As a teenager, he followed his mother into modeling, eventually building a career of his own in the industry.

In 2018, he appeared alongside Crawford in a widely watched remake of her iconic 1992 Pepsi Super Bowl commercial — a moment that brought mother and son together on screen decades after the original had helped define Crawford’s early stardom.

Speaking on the Today show earlier this year, Gerber reflected on what it was like growing up around his mother’s fame, recalling the reactions strangers would have when they recognized her in public.

“It was definitely the attention,” he said. “Like when people would walk by and you’re like, ‘Oh my god, that’s Cindy Crawford.’ I was like, ‘Yeah, yeah, I think — I’m pretty sure it is.'”

Beyond modeling, Gerber used his platform in recent years to speak candidly about mental health.

He posted a recurring series he called “Mental Health Mondays,” using the videos to reflect on his own experiences and encourage others to do the same.

“Life makes you go through new experiences,” he said in one post, “and therefore you hopefully learn from those things.”

His openness extended to a long and difficult battle with addiction, which he discussed publicly on several occasions over the years.

His younger sister, model and actress Kaia Gerber, addressed that struggle in a recent interview with Vogue, reflecting on how it had affected the entire family.

“When something like that happens in a family, it kind of levels everyone,” she said.

Despite the pain involved, Kaia said she felt deep pride in her brother’s decision to speak openly rather than hide what he was going through, noting that “there’s only so much you can hide from the world.”

For Gerber, sharing his story publicly was never just about himself. He often spoke about hoping his honesty might help others who were struggling in similar ways.

“Whether I help one person or 100 people get out of that place that I was in at one point in my life,” he said, “that’s all I need to do.”

Presley Gerber is survived by his parents, Cindy Crawford and Rande Gerber, and his sister, Kaia Gerber.

The family has asked for privacy as they mourn his loss.