Zendaya is one of the most influential Black women in pop culture right now. She’s landed three roles in major films—The Drama, Spider-Man: Brand New Day, and The Odyssey—this year alone; She became one of the most talked about brides of 2026 after teasing tying-the-knot for months; And, not to mention, her red carpet looks go viral every time.

But, her influence isn’t anything new. Since 2015, she’s been challenging beauty’s exclusive mold. For one, her chunky faux locs pulled back with a side part at the 87 Annual Academy Awards was a look so talked about, she referenced it over 10 years later. Other times, she proved she could pull off the most unexpected styles, from a bowl cut and smoky eye at the 2016 Met Gala to a blonde pixie cut at the Fashion Awards one year later. At the 2024 Met Gala, of which she was a co-host, her beauty reached jaw-dropping peaks with two metamorphic looks: One with dark, dramatic makeup and another, with a bouquet of flowers on her head.

In the past year, however, her press tour beauty looks have influenced the beauty industry in more ways than one. First, she teased bridal beauty with her premiere looks for The Drama, including an old school pixie cut paired with separated lashes and a Vivienne Westwood wedding dress. Then, there was her Spider-Man: Brand New Day style, which proved pixies can still be casual. And, most recently, her Greek Goddess beauty via The Odyssey: Watercolor blush, natural lashes, and angelic, waist-length waves gliding in the wind.

Ahead, take a look at Zendaya’s most iconic beauty moments in honor of her 30th birthday.