Calvin Klein continues ‘Feel the Fit’ denim campaign with new face Sadie Sink
Calvin Klein continues ‘Feel the Fit’ denim campaign with new face Sadie Sink
After tapping Canadian pop star Tate McRae last month, Calvin Klein on Tuesday unveiled its next celebrity chapter of its “Feel the Fit” campaign, starring U.S. actress Sadie Sink.
Directed by Aidan Zamiri, the campaign follows the Tony Award-nominated actress through a series of everyday scenes, wearing key Calvin Klein jeans for Fall 2026 including the iconic 90s Straight Jean in a new wash, the Low Rise Baggy Jean and the High Rise Loose Jean.
“Denim has always been a staple in my wardrobe, so partnering with Calvin Klein on this campaign felt completely natural,” said Sink, whose breakout role was playing Max Mayfield in Netflix’s “Stranger Things”.
“I love the idea behind ‘Feel the Fit.’ The right pair of jeans has a way of changing how you carry yourself from the moment you put them on. Every look let me explore a different side of my style while still feeling completely like me.”
Both Sink and McRae’s campaigns come as the brand continues to foster growth. PVH, parent company of Calvin Klein and Tommy Hilfiger, generated $8.95 billion in revenue in 2025, up 3%. The performance was driven in particular by its two flagship brands, with Calvin Klein delivering $3.9 billion over the financial year.
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